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Inspiring Health by Returning to Our Roots

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Why I Rebranded (Purposefully Simple to Our Inspired Roots)

Why I Rebranded (Purposefully Simple to Our Inspired Roots)

You may have noticed that Purposefully Simple is now Our Inspired Roots. I’m going to explain why I made the change and what you can expect in the future from Our Inspired Roots.

I started Purposefully Simple back in 2009 when it was just a little wordpress.com site. At the time, I was newly married and navigating living within my means. The website was born because of a desire to share my thoughts with others and my love for writing.

In the beginning, PS was about simple living and saving money — homesteading for frugality’s sake.

As I learned how to make and grow things to save money, I began to realize that making and growing my own food and products was a great way to improve my health too. In fact, improving health became my main reason for homesteading.

Homesteading was the answer to feeding my family the best quality food on an average or below average salary. I also began to really enjoy the freedom and pride of providing for myself and my family with traditional skills.

Purposefully Simple just didn’t fit anymore. I realized that the direction I wanted to take with this site was begging for a rebrand.

It has evolved over the years as I have evolved, and I wanted to honor that. I also wanted to have a brand and a focus that more closely reflects what I’m passionate about.

So I started brainstorming new names for my blog.

Finding A New Name

When I thought about the topics I most loved to write and talk about, the name just kind of appeared.

I wanted to be inspiring to others and I wanted to be open to inspiration….

I wanted to help others regain their health through homesteading…

I wanted to encourage anyone to begin making, growing, or doing for themselves…

I wanted to inspire health by returning to our roots!

“Our Inspired Roots” was born.

So I contacted my designer (my brother-in-law) and asked him to make me a new logo that reflected my new name.

What You Can Expect From Our Inspired Roots

  • More of the same – Things aren’t going to change very much. The name change really just caught the brand up with where the content was already headed.
  • More content – But now that the rebrand is underway, I will be focusing more on content production. That means more blog posts, more videos, and more inspiring homesteading information!
  • A big project – I can’t give any details right now, but I also can’t help but mention this project I’ve been working on! If you are trying to improve your health through homesteading, you’re really going to love this project. Stay tuned!

What are you looking forward to seeing? Tell me in the comments!

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Mindy Wood is the founder of Our Inspired Roots, the place to go for inspiration and instruction on growing food & medicine in a way that is healthy for people and the planet. Read More…

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